To host a high quality, professionally organized mountain bike event with great and adventurous riding routes in the McGregor Mountains and the surroundings
To focus on the fun element of cycling, including riders as well as their family and friends by providing activities for all
To invite visitor and tourists to experience the warm, friendly and festive atmosphere of McGregor
To support the McGregor community by using the local community for event services such as accommodation, cleaning, entertainment, gifts for participants, event staff (at venue and on route), route marshals etc.
To develop McGregor as a mountain bike destination in the Western Cape, by empowering the local community to create, manage and maintain cycling